Top Beauty Retail Apps on Android in New Zealand: Q2 2025

In the second quarter of 2025, the performance of beauty retail applications on the Android platform in New Zealand showcased varied trends in downloads and active users. Here’s a closer look at the top five apps, with data insights provided by Sensor Tower.

SEPHORA - Beauty Shopping saw weekly downloads peaking at over 420 in early April, followed by a gradual decrease, settling around 250 by the end of June. The app maintained a stable base of weekly active users, fluctuating slightly around 4.5K to 5.2K throughout the quarter.

MECCA - Beauty Shopping experienced a mixed trend in downloads, starting strong with over 360 downloads in early April but settling around 240 by the end of June. Active users consistently hovered around 5.8K to 6K, indicating steady engagement.

Lush Fresh Handmade Cosmetics showed modest download numbers, with a noticeable peak at 129 in late April. The active user base mirrored this trend, peaking at 165 in the same period before stabilizing around 140.

Think Dirty demonstrated a diverse pattern. Weekly downloads reached a high of 102 in late June, while active users saw a peak of 234 during the same week. The app's revenue showed slight fluctuations, with a peak of $55 in early June.

Representante Eudora had a steady download trend, averaging around 30 per week. The active user count remained relatively stable, fluctuating around 200.

For more comprehensive insights and data, explore Sensor Tower’s detailed reports.